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1 February 2010
The Dutch ESP MeasureMail and their partner Admitter took the initiative to organize an email campaign to raise funds to help the victims of the earthquake in Haiti.
In order to improve the effectiveness of the campaign MeasureMail used real time optimization to find out which content would generate the highest conversion... and they doubled the conversion !!!
1 February 2010
“How do I motivate our recipients to do something?” That's is the question that plays in the head of every email marketer.
But not only marketers run around with this question.
An example from New York to New Delhi.
11 December 2009
The best converting button for the year 2009 has an ugly color, is not too pushy and shows the recipient clearly where to click and what to expect. Have a look at the winning button, but watch out, this is the best button for the year 2009. This doesn’t mean that next year your customers will still like this button. A few years ago, green seemed to be the best color for buttons, so our advice is: keep on testing!
