UPC, a market leading Dutch provider of Internet, television and telephony sent an email to their most loyal clients with a personalized offer.
40 different buttons (yes, indeed, 40 !) were tested with tremendous and surprising results. The 2 worst converting buttons generated a ClickThroughRate of 0% whereas the best button put a fantastic 61.90% on the scoreboard.
No wonder this email campaign is nominatid for the prestigious EMMA-award! Congrats to 22Times !!
You allow third party content in your emailcampaigns? Why not make sure you only pick the banners and skyscrapers that generate revenue.
18 May 2010
Several leading Dutch creative agencies, specialized in email marketing, partnered with 8Seconds.
22Times, CloseContact and RapidSugar use the 8Seconds Email optimization services to increase the conversion for their clients.
13 May 2010
8Seconds is very proud to annouce a partnership with Return Path, the global leader in email deliverability and reputation management services. Return Path will now offer multivariate testing for email marketers to adapt their emails, on the fly, to take advantage of the most effective creative.
1 February 2010
The Dutch ESP MeasureMail and their partner Admitter took the initiative to organize an email campaign to raise funds to help the victims of the earthquake in Haiti.
In order to improve the effectiveness of the campaign MeasureMail used real time optimization to find out which content would generate the highest conversion... and they doubled the conversion !!!